Safeguarding commitment

The dignity and safety of people and animals receiving support must come before publicity, fundraising or convenience.

We aim to avoid content or conduct that exposes a child, patient, family, adult at risk, volunteer or beneficiary to humiliation, exploitation, discrimination, retaliation or unnecessary public attention.

Images, stories and consent

Photographs, names, stories and personal details should be collected and published only with appropriate permission, context and a clear support-related purpose.

• Use the minimum identifying detail needed to explain the work
• Involve a parent or lawful guardian for children wherever required
• Avoid publishing sensitive medical documents, exact private addresses or unnecessary identity details
• Do not use degrading, exaggerated or misleading descriptions
• Remove or review content where consent, safety or dignity becomes uncertain

Conduct around beneficiaries

Workers, volunteers and partners should maintain respectful boundaries, avoid exploitation or favouritism, and never request personal benefit in exchange for assistance.

Any interaction involving a child, patient or adult at risk should be handled with appropriate adult involvement, practical safeguards and respect for privacy.

Medical, veterinary and emergency decisions

Fundraising and community support do not replace qualified medical, veterinary, emergency or legal decision-making. Urgent safety concerns should be directed to appropriate professionals or public authorities immediately.

Reporting a safeguarding concern

Report suspected harm, exploitation, inappropriate contact, privacy misuse, unsafe conduct or misuse of beneficiary images through https://ektaseva.com/contact or support@ektaseva.com.

Where there is immediate danger, contact the relevant emergency service or authority first.